About

Beautiful Things
Should Feel Considered.

Our Story

House of Gardenia was created from a shared appreciation for beauty, craftsmanship, and thoughtful design.

Built by four partners with distinct creative and professional backgrounds, the House brings together floral design, decorative arts, candle making, event styling, business, and operations.

Rather than being shaped by a single perspective, House of Gardenia was built through collaboration — bringing different disciplines together under one creative vision.

Our Approach

We believe luxury is found in quality materials, balanced composition, thoughtful details, and the care behind how something is made.

From floral arrangements and handcrafted candles to celebrations, event styling, and corporate installations, every creation receives the same attention to design, craftsmanship, and presentation.

Whether creating a single arrangement or an entire environment, we focus on refined execution and a thoughtful, personal experience.

The People Behind the House

Four partners. Four perspectives. One House.

Houman Yekta

Houman Yekta

CEO & Managing Partner

Guiding the vision, strategy, and growth of House of Gardenia.

Read More Close →

Hi, I’m Houman. I’ve spent more than 30 years turning ideas into something real — through business, design, construction, and a lot of hands-on creativity. I’ve always been drawn to thoughtful design, fine craftsmanship, and providing a level of service where even the smallest details matter.

House of Gardenia began with recognizing something special in the experience and talents already within our family. With their support, I worked to bring those strengths together, encouraging and motivating all four of us to create a House that could represent our shared vision.

Together, we established House of Gardenia as a high-end floral design, creative production, event styling, and candle house — built around quality, originality, and genuine attention to detail.

Today, I guide the overall business strategy, development, and direction of the House while remaining closely involved in the creative and client experience. For me, luxury isn’t simply about price — it’s about how much thought, care, and attention you put into what you create for someone.

Arezou Yekta

Arezou Yekta

Creative Director & Candle Production

Shaping the creative direction, visual details, and handcrafted candle collection of the House.

Read More Close →

Hi, I’m Arezou. Creativity has been part of my life for as long as I can remember, and for more than 25 years, it has also been at the heart of my professional journey.

My story in candle artistry began when I established Arezou Candle. I never saw candles as simply decorative objects. I saw wax as a creative medium — something that could be shaped by hand, sculpted, combined with other materials, and transformed into something unexpected and beautiful.

Over the years with my husband (Anoosheh), that passion grew into an established candle design and production business, giving me extensive experience in creative direction, craftsmanship, production, and quality standards while achieving professional recognition and certifications along the way.

Today, I’m very happy to bring that knowledge and experience to House of Gardenia. Being able to continue creating while working alongside my family makes this new chapter especially meaningful to me. I still approach every piece with the same curiosity and excitement that made me fall in love with creating in the first place.

Samira Yousefi

Samira Yousefi

Head of Floral Design & Event Styling

Leading the floral language of the House through composition, styling, and thoughtfully designed experiences.

Read More Close →

Hi, I’m Samira. My creative journey began with eight years in candle making, where I learned how much design, craftsmanship, quality, and finishing can influence the way something is experienced.

That experience eventually led me to flowers — and I discovered an entirely new way to bring nature, color, texture, and emotion into our homes, workplaces, and celebrations.

Over the past seven years, floral design has become both my profession and my passion. I’ve had the opportunity to create thousands of arrangements and work across hundreds of weddings, celebrations, and corporate events, developing my experience in floral composition, production, large-scale design, and event styling.

Today, I lead floral design and event styling at House of Gardenia. I love nature, I love flowers, and I love seeing an idea become something beautiful that another person can experience and enjoy. Whether it’s a single arrangement or the floral vision for an entire event, I’m always excited to create what comes next.

Anoosheh Danandeh

Anoosheh Danandeh

Director of Operations

Overseeing the operations, logistics, and execution behind the House.

Read More Close →

Hello, I’m Anoosheh. For more than 30 years, Arezou and I have worked side by side, building businesses around creativity, craftsmanship, and a shared commitment to quality.

Throughout the years, we have brought different strengths to our work. While Arezou has led the creative vision, my focus has been on the operational and business side — managing production, logistics, customer relationships, quality control, and the systems that turn ideas into successful projects.

Our strengths have always complemented each other: creativity and execution, vision and structure. That same partnership is now at the heart of House of Gardenia.

As Director of Operations, I oversee the coordination and execution behind our orders, events, and projects, making sure every detail comes together with consistency, care, and professionalism.

House of Gardenia is especially meaningful to me because it represents something our family is building together. My goal is to help create a House our clients can trust — not only for what we create, but also for the experience, quality, and care behind everything we deliver.